We are Jorn Hendrikx and Paulina Hendrikx, two cruise directors who have spent years welcoming travellers, exploring destinations and seeing the world through the eyes of our guests.
Along the way, we noticed something: there is often a gap between how a country is presented to visitors and how the people who actually live there experience it.
Belgium is a perfect example.
It is often presented through its famous landmarks, historic squares, medieval streets, chocolate, beer and picture-perfect canals. And of course, these things are part of what makes Belgium special. But they are only one part of the story.
There is another Belgium beyond the postcards. The Belgium of everyday life, local traditions, fascinating characters, neighbourhood cafés, regional differences, unexpected discoveries and the people who give this country its personality.
We felt that visitors deserved to experience more of that.
Closing the gap
For the past six years, we have been working to bring this idea to life. We create and coordinate experiences for international tour operators, cruise lines, travel agencies, corporate groups and other travel professionals who want their guests to discover Belgium in a more meaningful way.
Our goal is simple: to close the gap between the Belgium people imagine before they arrive and the Belgium they can actually experience when they are here.
We believe a great visit is not just about ticking off landmarks or following a guide with an umbrella. It is about the stories behind the streets, the people you meet, the places you discover and the feeling that, for a little while, you belong.
More than a destination
At Best Belgium Tours, we bring together local guides, trusted transport partners, authentic experiences and carefully coordinated programmes.
We understand what it takes to make a group experience work — not just on paper, but in real life. After years working in the cruise and travel industry, we know that good organisation matters just as much as a good story.
Whether it is a shore excursion, a city tour, a private transfer or a tailor-made group programme, we want every detail to contribute to one thing: a memorable and genuine experience of Belgium.
Because we don't want your guests to feel as if they have simply visited Belgium. We want them to feel as if Belgium welcomed them in.